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| Url | https://www.paperplane-productions.com/projects/rotbaeckchen/ |
| --- | --- |
| MetaTitle | Rotbäckchen - Projects - Paperplane - Video production agency - Belgium |
| MetaDescription | Rotbäckchen. Projects. Paperplane: Video marketing and production agency. Belgium, Luxembourg & Germany. Management of your online campaigns |

# Rotbäckchen

## Solutions for a Legacy Juice Brand

[Back](/projects/ "Projects - Paperplane - Video production agency - Belgium")

![Rotbäckchen - Projects](/thumbnails/118786-1400-600-Max.jpg)

<iframe src="https://player.vimeo.com/video/1014371514?autoplay=0&muted=0" frameborder="0" webkitallowfullscreen="True" title="Rotbäckchen" mozallowfullscreen="True" allow="autoplay;encrypted-media" allowfullscreen="True" loading="lazy" class="embed-responsive-item"></iframe>

### Challenge

For one of Germany's most beloved fruit juice brands, balancing innovation with their cherished image was a challenging tightrope to walk.

- [<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16.5 16.5" role="presentation" class="svg"><path d="M8.2,0C3.7,0,0,3.7,0,8.2c0,0,0,0,0,0c0,4.5,3.7,8.2,8.2,8.2c0,0,0,0,0,0c4.5,0,8.2-3.7,8.2-8.2c0,0,0,0,0,0 C16.5,3.7,12.8,0,8.2,0C8.2,0,8.2,0,8.2,0z M14.6,5h-2.7c-0.2-1.3-0.7-2.5-1.4-3.6C12.3,2,13.8,3.3,14.6,5z M11.2,8.2 c0,0.7,0,1.4-0.1,2.1H5.5C5.4,9.7,5.3,8.9,5.3,8.2c0-0.7,0-1.4,0.1-2.1H11C11.1,6.8,11.2,7.5,11.2,8.2z M8.2,1.1c0.9,0,2,1.5,2.6,4 H5.6C6.2,2.5,7.3,1.1,8.2,1.1z M6,1.4C5.3,2.5,4.8,3.8,4.6,5H1.8C2.7,3.3,4.2,2,6,1.4z M1.1,8.2c0-0.7,0.1-1.4,0.3-2.1h3 C4.3,6.8,4.3,7.5,4.3,8.2c0,0.7,0,1.4,0.1,2.1h-3C1.2,9.7,1.1,9,1.1,8.2z M1.8,11.4h2.7C4.8,12.7,5.3,13.9,6,15 C4.2,14.4,2.7,13.1,1.8,11.4z M8.2,15.4c-0.9,0-2-1.5-2.6-4h5.2C10.3,13.9,9.1,15.4,8.2,15.4z M10.5,15c0.7-1.1,1.2-2.3,1.4-3.6h2.7 C13.8,13.1,12.3,14.4,10.5,15z M12.1,10.4c0.1-0.7,0.1-1.4,0.1-2.1c0-0.7,0-1.4-0.1-2.1h3c0.2,0.7,0.3,1.4,0.3,2.1 c0,0.7-0.1,1.4-0.3,2.1H12.1z" fill="currentColor"></path></svg>](https://www.rotbaeckchen.de/)
- [<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" role="presentation" class="svg"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z" fill="currentColor"></path></svg>](https://www.linkedin.com/company/haus-rabenhorst-o-lauffs-gmbh-und-co-kg/)
- [<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512" role="presentation" class="svg"><path d="M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z" fill="currentColor"></path></svg>](https://www.facebook.com/Rotbaeckchen)
- [<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" role="presentation" class="svg"><path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" fill="currentColor"></path></svg>](https://www.instagram.com/rotbaeckchensaft/)
- [<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" role="presentation" class="svg"><path d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" fill="currentColor"></path></svg>](https://www.youtube.com/@Rotbaeckchen_Saefte)

### Services

- Content strategy
- Social Videos
- After Movies
- High-End TV Ad

### Language

- Deutsch

### Commercial for connected TV

We teamed up to create engaging video content that connected with both new and loyal customers. Each of our three commercials aired over 2 million times on connected German TV networks like Pro 7 – achieving approx. 5.4 million completed views from a clearly targeted audience: health-conscious young families. Rotbäckchen – a succes story that continues.

![](/custom/images/logofav-2.svg "Logo Paperplane")Kraftpakete

![](/thumbnails/117378-1000-0-Max.jpg)

<iframe src="https://player.vimeo.com/video/1010908955?title=false&byline=false&portrait=false&controls=true&pip=false&transcript=false&keyboard=0&speed=0&color=DF4723" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; fullscreen; picture-in-picture"></iframe>

![](/custom/images/toolbar-left.svg)![](/custom/images/toolbar-right.svg)

![](/custom/images/logofav-2.svg "Logo Paperplane")Morgenstark

![](/thumbnails/117378-1000-0-Max.jpg)

<iframe src="https://player.vimeo.com/video/1031093733?title=false&byline=false&portrait=false&controls=true&pip=false&transcript=false&keyboard=0&speed=0&color=DF4723" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; fullscreen; picture-in-picture"></iframe>

![](/custom/images/toolbar-left.svg)![](/custom/images/toolbar-right.svg)

![](/custom/images/logofav-2.svg "Logo Paperplane")Vital Range

![](/thumbnails/117378-1000-0-Max.jpg)

<iframe src="https://player.vimeo.com/video/1014371186?title=false&byline=false&portrait=false&controls=true&pip=false&transcript=false&keyboard=0&speed=0&color=DF4723" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; fullscreen; picture-in-picture"></iframe>

![](/custom/images/toolbar-left.svg)![](/custom/images/toolbar-right.svg)

#### Brand Ambassador on Social Media

We also created targeted social media content showcasing the brand's quality and sustainability. Brand ambassador Patricia Kelly (“The Kelly Family”) endorsed Rotbäckchen juices, captivating audiences with her authenticity. Organic and paid campaigns ensured these testimonials reached hundreds of thousands of followers and new customers.

![](/custom/images/logofav-2.svg "Logo Paperplane")

![](/thumbnails/118383-1000-0-Max.jpg)

<iframe src="https://player.vimeo.com/video/1036293517?title=false&byline=false&portrait=false&controls=true&pip=false&transcript=false&keyboard=0&speed=0&color=DF4723" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; fullscreen; picture-in-picture"></iframe>

![](/custom/images/toolbar-left.svg)![](/custom/images/toolbar-right.svg)

![](/custom/images/logofav-2.svg "Logo Paperplane")

![](/thumbnails/118383-1000-0-Max.jpg)

<iframe src="https://player.vimeo.com/video/1035211713?title=false&byline=false&portrait=false&controls=true&pip=false&transcript=false&keyboard=0&speed=0&color=DF4723" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; fullscreen; picture-in-picture"></iframe>

![](/custom/images/toolbar-left.svg)![](/custom/images/toolbar-right.svg)

![](/custom/images/logofav-2.svg "Logo Paperplane")

![](/thumbnails/118383-1000-0-Max.jpg)

<iframe src="https://player.vimeo.com/video/1036293761?title=false&byline=false&portrait=false&controls=true&pip=false&transcript=false&keyboard=0&speed=0&color=DF4723" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allowfullscreen="allowfullscreen" allow="autoplay; fullscreen; picture-in-picture"></iframe>

![](/custom/images/toolbar-left.svg)![](/custom/images/toolbar-right.svg)

[![Rotbäckchen - Projects](/thumbnails/118515-800-600-Crop.jpg)](/files/118515.jpg "Rotbäckchen - Projects")[![Rotbäckchen - Projects](/thumbnails/117905-800-600-Crop.jpg)](/files/117905.jpg "Rotbäckchen - Projects")[![Rotbäckchen - Projects](/thumbnails/117374-800-600-Crop.jpg)](/files/117374.jpg "Rotbäckchen - Projects")[![Rotbäckchen - Projects](/thumbnails/117382-800-600-Crop.jpg)](/files/117382.jpg "Rotbäckchen - Projects")[![Rotbäckchen - Projects](/thumbnails/117907-800-600-Crop.jpg)](/files/117907.jpg "Rotbäckchen - Projects")[![Rotbäckchen - Projects](/thumbnails/117906-800-600-Crop.jpg)](/files/117906.jpg "Rotbäckchen - Projects")

#### Behind-the-Scenes After Movie

We also produceed an after movie, providing a behind-the-scenes look at the creative process. These after movie, as others, offers a glimpse into the effort and artistry involved in bringing our clients' visions to life. This adds an extra layer of engagement and transparency to our projects.

<iframe src="https://player.vimeo.com/video/891095428?autoplay=0&muted=0" frameborder="0" webkitallowfullscreen="True" title="Rotbäckchen" mozallowfullscreen="True" allow="autoplay;encrypted-media" allowfullscreen="True" loading="lazy" class="embed-responsive-item"></iframe>